Latest Stories

What do B Corporations have to do with ethical fashion?

We’re five days deep into Fashion Revolution Week, and we’ve been scooting around town putting signs in retailers’ windows, putting in our two cents on discussion panels, celebrating ethical brand launches, ...

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Ask Brave Questions | Fashion Revolution Week

  Fashion Revolution Week starts today, and we’ve got a problem. As we talk more about FRW and its signature #whomademyclothes campaign, we’re hearing comments like these:   “Oh God - I don’t want to ask w...

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How to participate in Fashion Revolution Week

Follow @fash_rev (global) as well as your national Fashion Revolution campaign - find the list of all involved countries here. Edmonton is one of the first cities to have its own handle - if you’re a YEGg...

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Meet Tess Gordey, Executive Director of WIN House

WIN House is the recipient of the pad, tampon, and undie donations we’re collecting during this month’s All About Her. Period. campaign. Claire and Lindsey stopped by WIN’s offices to meet Tess Gordey, Execu...

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All About Her. Period. | Supporting Women In Need

We were overwhelmed by the super-positive, genuinely heartwarming response to our February Bestie Box campaign - first and foremost, thank you for making what’s usually a pretty cold, icky month awesome. Y’a...

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Say hello to our first-ever Marketing Coordinator, Lindsey!

A note from Claire:   A few weeks ago, I found a folded-up list of Flatter:Me goals from May 2015. Circled three times and surrounded by stars was “HIRE A MARKETER.” I’d just escaped the Great Firewall of Ch...

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Meet the Besties Behind the Biz - PLANTiful

Happy Family Day - or as we like to call it, Friends-Whom-We-Call-Family Day. Little bit of a mouthful, sure, but as we run our February Bestie Box campaign, we’ve been blown away by the stories you’ve share...

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Meet the Besties Behind The Biz - JACEK Chocolate Couture

The Bestie Boxes we’re featuring this month are all about celebrating the strength of the relationships we have with the women in our lives. What you might not know is that the actual contents of the boxes ...

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3 Ways To Surprise Your Awesome Friends With a Bestie Box

In the hierarchy of needs, we’re pretty sure “keeping pants up” is second only to... supple lips more chocolate This is why we’ve teamed up with two other businesses to create our first-ever care pa...

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Lessons our customers teach us: Our belts travel well!

A funny thing happened on the way to making a flat belt: We realized we have kiiiind of an awesome travel belt on our hands, too. We started getting pictures like these from customers: And then Claire...

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How to thrift shop like a boss: a chat with Edmonton style blogger Nicole Ebbesen Rowan

These are all pics of Nicole' Ebbesen Rowan's finds at thrift-shopping mecca Value Village. I was tipped on to her blog, VV Boutique Style, by a Flatter:Me customer - and was super-delighted when I noticed ...

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Fashion Revolution Day: Why #insideout Matters

So, there's a new kid on the Awareness Day block, and she's called Fashion Revolution Day (@fash_rev, #insideout). We LOVE that, finally, there's a campaign that doesn't ask us where in the world our clothes are made, but who made them - and under what conditions.

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