Latest Stories

The Unbelts Story: 10 Years, 10 Lessons Learned

Unbelts founder Claire here *wave*.  10 years ago this month, I sold my very first no-bulk stretch belt. Building this business over a decade (!) has brought a ton of change and a lot of hard decisions: bigg...

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Meet Daniel Callihoo (aka Chelsea Horrendous) - Musician and Drag Queen Extraordinaire

We're delighted to introduce Daniel Callihoo (aka Chelsea Horrendous): drag artist, musician, and most recently - Lance Cardinal X Unbelts model.⁠ Don't be fooled by the name or the face tattoos. We had the ...

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A Counsellor. A Grand Chief. An Illustrator. A Financial Professional. Meet the June Models.

When they’re not in front of the camera, these multi-talented folks are doing pretty incredible things in their communities. We’re honoured to introduce the models of our Lance Cardinal collection.     Joann...

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A Counsellor. A Grand Chief. An Illustrator. A Financial Professional. Meet the June Models.

When they’re not in front of the camera, these multi-talented folks are doing pretty incredible things in their communities. We’re honoured to introduce the models of our Lance Cardinal collection.   Joanna...

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Edmonton 2 Spirit Society

Last week over on Instagram, Unbelts Marketing Manager, Devonne, had the pleasure of chatting with Cheyenne, the Community Liaison at the Edmonton 2-Spirit Society (E2S). E2S's mission is to re-establish and...

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Meet the Artist: Lance Cardinal 

Lance Cardinal is a 2-Spirit First Nations member of the Bigstone Cree Nation in Treaty 8 territory. His artist name is ᐊᐧᒐᐢᐠ, meaning wacask (Wa-chusk) or muskrat. Last week was kind of a big deal for us a...

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Two businesses, one journey: how Unbelts' Canadian and Chinese studios survived COVID

In a video call with Unbelts' partner studio in Zhongshan, south China, Unbelts founder Claire and studio owner Ms. Ou learn how closely tied their business' survival has been throughout the COVID pandemic.

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#whomademyclothes

Natalie works in our Edmonton studio, where she coordinates local production and also sews Intrepid and 10-Year Kids’ Unbelts. Natalie is a dynamo who dazzles us on the regular with her wit, compassion, and ...

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The school year’s ¾ over. Parents, how’re you doing?

In our hometown of Edmonton, Alberta, next week is the beginning of the public school system’s “fourth quarter” - a COVID-era-specific way of dividing up the school year so caregivers can move their kids fro...

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Mask for Schools: Reboot

Last September, we launched our most ambitious giving campaign ever: donating almost 25,000 of our super-comfy, reusable cloth masks to Alberta families through the public school system. We kicked off with ...

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The Third Layer: How To Make Your Own Reusable Mask Filter

With recent recommendations for Canada's Public Health Officials to use a three layer non-medical face mask this winter season, Unbelts show you how to make your own polypropylene face mask filter for your Unbelts cloth face masks.

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Planes, trains, and changing customs regulations: Why our masks are late, and what we’re doing about it

We’re officially six days past our original estimated ship date for the non-medical cloth masks that you, our spectacular community wanting to protect the people around you, pre-purchased in good faith that ...

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