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Buckle Up, 2.0

Buckle Up, 2.0

Claire Theaker-Brown

Introducing the Classic 2.0! This post takes you through how our original buckle came to be, why it's changing, and how the new 2.0 buckle levels up the Classic Unbelt.

Buckle Up, 2.0

Claire Theaker-Brown

Introducing the Classic 2.0! This post takes you through how our original buckle came to be, why it's changing, and how the new 2.0 buckle levels up the Classic Unbelt.

An array of red and aqua (Re)Mix components

Sustainable by Design - Reduce, Reuse, (Re)Mix

Claire Theaker-Brown

Why we’re pursuing higher-than-ever standards for environmental impact, and how the (Re)Mix became our most sustainable belt yet.

Sustainable by Design - Reduce, Reuse, (Re)Mix

Claire Theaker-Brown

Why we’re pursuing higher-than-ever standards for environmental impact, and how the (Re)Mix became our most sustainable belt yet.

Duped! Part 3 - How We Made Duping An Unbelt Easy

Duped! Part 3 - How We Made Duping An Unbelt Easy

Claire Theaker-Brown

This is Part 3 of our blog series about discovering an Unbelts dupe, and what we’re doing about it. You can find Part 1 here and Part 2 here.  Hi...

Duped! Part 3 - How We Made Duping An Unbelt Easy

Claire Theaker-Brown

This is Part 3 of our blog series about discovering an Unbelts dupe, and what we’re doing about it. You can find Part 1 here and Part 2 here.  Hi...

Duped! Part 2 - The Design You Don't See

Duped! Part 2 - The Design You Don't See

Claire Theaker-Brown

Today, I shared a second video of me experiencing the excruciating discomfort of handling a knockoff of my own product. But here's my secret - it was actually kind of fun...

Duped! Part 2 - The Design You Don't See

Claire Theaker-Brown

Today, I shared a second video of me experiencing the excruciating discomfort of handling a knockoff of my own product. But here's my secret - it was actually kind of fun...

Duped! Part 1 - Discovering A Copycat Unbelt

Duped! Part 1 - Discovering A Copycat Unbelt

Claire Theaker-Brown

Welp, it happened. Unbelts has been paid the highest form of flattery: we’ve been copied.  Am I shocked? Nope. Stretch belts are awesome, and when I started prototyping Unbelts in...

Duped! Part 1 - Discovering A Copycat Unbelt

Claire Theaker-Brown

Welp, it happened. Unbelts has been paid the highest form of flattery: we’ve been copied.  Am I shocked? Nope. Stretch belts are awesome, and when I started prototyping Unbelts in...

Our Canadian manufacturing: What we're nailing, and what we're failing

Our Canadian manufacturing: What we're nailing,...

Claire Theaker-Brown

  We’re one month into producing 100% of our ethically-made stretch belts in our Edmonton, Canada studio, which is enough to know what we’re crushing - and what could crush us....

Our Canadian manufacturing: What we're nailing,...

Claire Theaker-Brown

  We’re one month into producing 100% of our ethically-made stretch belts in our Edmonton, Canada studio, which is enough to know what we’re crushing - and what could crush us....